Saturday, February 04, 2012

Business Jargon

KP just sent me this link about Forbes' Most Annoying, Pretentious and Useless Business Jargon. The name says it all. Two of my un-favorites from the list are:
  • Core Competency
    This awful expression refers to a firm’s or a person’s fundamental strength—even though that’s not what the word “competent” means. “This bothers me because it is just a silly phrase when you think about it,” says Bruce Barry, professor of management at Vanderbilt’s Owen Graduate School of Business. “Do people talk about peripheral competency?  Being competent is not the standard we’re seeking.  It’s like core mediocrity.”
  • Take It To The Next Level
In theory this means to make something better. In practice, it means nothing, mainly because nobody knows what the next level actually looks like and thus whether or not they’ve reached it.

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