Response to Mr. Vir Sanghvi's Comments on NDNC

Dear Mr. Sanghvi,

Since you have not responded to my tweets or bothered to provide any further inputs, I write this open letter in response to:

1. Your blog post regarding TUCC: http://www.virsanghvi.com/CounterPoint-ArticleDetail.aspx?ID=531
2. Your Aritcle in the Hindustan Times regarding TUCC: http://virsanghvi.com/CounterPoint-ArticleDetail.aspx?ID=531&sms_ss=twitter
3. My questions sent on Twitter to @virsanghvi: https://twitter.com/#search?q=ujwalm%20%40virsanghvi

While I lack your eloquence in the written word, I will try to put my point across as succintly as my skills permit. My two simple questions (that I have also asked you on Twitter) are:

• How long has it been that you have been registered on NDNC registry?
• What's been the response post the 45 day period of registering on the NDNC registry?

I am not against your inputs or providing constructive criticism on wide ranging issues. These questions I ask since it is this very reason of mis-information and that too often by reputed personalities such as yourself cause this. Plus in our country with much lower than average awareness levels these create difficult public perceptions than what the reality holds.

The answer to my queries is, that it is less than 45 days since you registered on the NDNC. While there are breaches on the NDNC registry; I have experimented on multiple networks, Tata, Reliance, Airtel, Vodafone and BSNL. These together form about 80% of the operator traffic; and the number of non-compliances after 45 days of registration is negligible, if not zero.

Based on the above self-answer to my questions, it definitely is evident that you are either not aware of the NDNC Registry process or have decided to turn a blind eye to those to write what in normal journalism consumer parlance would be called a sensational and hard-hitting article or you really have a problem. But considering my empirical tests; the probability of the third option is very low. Also, that brings me to a separate question; when you received TUCC, how many times have you taken the effort to complain to your telecom operator regarding this (that is after the normal 45 day stipulated period of NDNC registration)?

I would have much appreciated that along with the articles that you published; which, though a little self-gratifying are fine and acceptable in the normal course of freedom of speech. However, it would have been much more constructive had you participated in the Consultative Paper process and the Open House kept thereafter by the Telecom Regulatory Authority of India. As did another gentleman from the fourth estate, who did give very pertinent inputs. Unfortunately, he is probably not as senior as yourself.

Truly,

Ujwal Makhija.

p.s. I still await your feedback on when you regsitered on the NDNC Registry and the outcome (after 45 days).

And How We Grow....

...Just a little. :-)

A few months to four years of having started Phonon, we go for our first international sales call tomorrow. Lessons that I learnt:

• One happy customer is better than ten sales people.
• Stick to the basics, operational excellence, product differentiation and cost leadership.
• Stick to the other basic, hang on; its rosier than you thought.
• Focus! Focus! Focus!
• Love what you do. Your passion reflects in your work.
• Know what you do and say. Stand by your words.
• Rolling your sleeves and getting to the job is the best way of solving the problem.
• Solve your customers' problems like they were your own. If the customer makes money, so do you.
• Focus on your tasks at hand!
• Bite just a little more than what you can chew, not a lot more.
• Build a team and delegate. People want to take ownership; make them grow with you!
• Opportunity knocks...very gently. Got to be alert; got to be wise.
• Be cool!! A calm mind always makes better decisions.
• Serve with a smile; even if on the phone.
• Last but not the least, did I say, Focus?

To growth!

Good luck, Phonon!!